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August 16, 2015
Google Analytics has always been big on categories and comparisons. Their Content Groupings feature has been available since December 2013 and aims to help you compare performance of different content and products, but many companies are still missing out. It’s tough to say why some businesses aren’t using Content Groupings, but they’re an easy way...
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Content marketing involves the creation and sharing of media, as well as publishing other content in order to attract customers. When done correctly, content marketing is becoming increasingly important for SEO. But as it gains in popularity, it is becoming more frequently abused. When developing a content marketing strategy, pay extra attention to the following:...
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