Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year.
The Google Panda Update has been around for five years and has dominated more headlines than probably any other Google algorithm change over that time. It was so big that it transcended industry press, making headlines from more mainstream media outlets. An important change has been made with Panda, and it affects how Google utilizes
Google Analytics has always been big on categories and comparisons. Their Content Groupings feature has been available since December 2013 and aims to help you compare performance of different content and products, but many companies are still missing out. It’s tough to say why some businesses aren’t using Content Groupings, but they’re an easy way
Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon. Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send users to a different page. Here’s Google’s instant answer for what they are: This
Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail for both people and businesses. It’s still unclear if that will be a mandatory change for Gmail users somewhere down the road, but for right now it’s opt-in, and still only available by invitation. On Monday,